Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how littlejackspetsupplies.co.uk ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website. We are committed to safeguarding your privacy in accordance with UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Small data files stored on your device to enhance your browsing experience and track affiliate activity.
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and interaction patterns.
How We Use Information
We use the information collected for the following purposes:
- Analytics and performance monitoring to understand user behaviour and improve site functionality.
- Affiliate tracking to attribute referrals and commissions to partner casinos and gambling operators.
- Site improvement and personalisation of content.
- Communication regarding updates, offers, and promotional content (with your consent).
- Compliance with legal obligations and fraud prevention.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to improve site performance.
- Affiliate Tracking Cookies: Monitor referrals and commissions from partner casinos.
- Marketing Cookies: Used by third parties for targeted advertising and remarketing.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may affect site functionality. For more information, visit allaboutcookies.org.
Third-Party Links
Our website contains links to casino operators, gambling sites, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. We strongly recommend reviewing their own privacy policies before providing any personal information. These third parties are independent data controllers and operate under their own terms and conditions.
Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal limitations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt-out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Typically:
- Analytics and usage data: retained for up to 12 months.
- Affiliate tracking data: retained for the duration of the affiliate program agreement plus 3 years for accounting purposes.
- Email subscription data: retained until you unsubscribe.
- Legal compliance data: retained as required by applicable regulations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data handling practices, please contact us:
Email: privacy@littlejackspetsupplies.co.uk
Website: littlejackspetsupplies.co.uk
Jurisdiction: United Kingdom
We will respond to your request within 30 days or as required by applicable law.